I had been keeping an eye out for articles relating to the Guardian Changing Media Summit which took place in march, and was far beyond my budget to attend(about £340!). According to this article on the media guardian website, commercial radio is ‘dying out’. It even has a rather doomsday-esque warning that it could be gone within 15 years. This is based upon the declining advertising revenues in the commercial radio sector. Commcercial radio is, as the name suggests, entirely dependant on advertising/sponsorship to fund its operations. Advertisers are being tempted by the benefits of online advertising, such as more [...]